Peder Johnsen, Chief Executive Officer

Peder Johnsen is the Chief Executive Officer of Concordis Senior Living, LLC. Peder has worked in the senior living industry for almost 20 years and is responsible for regulatory compliance and the day to day operations of the Concordis communities.

Peder’s family has been involved in the senior living industry for three generations, making them one of the early senior living developers/operators in the state of Florida. The Johnsen family developed their first family owned and operated assisted living community in 1980 in central Florida. The Johnsen’s executed a successful strategy of developing, stabilizing and selling assisted living facilities.

In 1995, Peder assumed leadership of his family’s assisted living communities consisting, at that time, of two communities in Marion County, Florida. As administrator of these facilities, Peder was responsible for all aspects of the business, including day to day operations.

Beginning in 2000, Peder renovated and expanded the two existing communities. He later purchased three additional underperforming facilities and made them profitable by way of repositioning and/or renovations. During this time he also developed a community from the ground up.

In 2008, Peder teamed with Trent Watkins to establish what is now Concordis Senior Living, LLC.

Trent Watkins, President

Trent Watkins is the President of Concordis Senior Living, LLC. Trent’s extensive legal and business experience make him well suited to oversee Concordis’ financial and legal affairs, as well as development and acquisitions. Trent is also responsible for marketing and human resource policies and initiatives.

Trent has arranged financing of senior living projects through conventional loans, HUD/FHA insured loan programs, real estate investment trusts (REITs), and private sector bonds. In addition to his experience in the senior housing industry, Trent has managed and developed real estate projects in other industries for more than a decade.

Prior to joining Concordis, Trent practiced law in Dallas, Texas. His practice focused on complex commercial litigation and bankruptcy. In 2005, Trent purchased a portfolio of underperforming Sonic Drive-In restaurants in central Florida. During the next few years, Trent orchestrated the turnaround of operations, the renovation of several of the locations, as well as the development of an additional location. From 2005 through 2007, Trent was responsible for every aspect of the business, from back office administration to day-to-day operation of the restaurants. Trent obtained extensive operational, labor management, inventory control, marketing and human resources experience that he has been able to translate into the operation of senior living communities.

Trent earned a degree in economics from The University of Texas at Austin and a law degree from Southern Methodist University in Dallas. His graduate education also includes the study of tax and international law at University College in Oxford, England.

Cindy Campbell, Director of Operations

Cindy Campbell is the Director of Operations for Concordis Senior Living, LLC. Cindy is responsible for the direction and oversight of the day to day operations of all Concordis Communities, including staff recruitment and training, budget management, marketing and sales, compliance with local, state and federal regulations, development, review, and implementation of company policy and procedures, risk management and pre-opening services.

Before joining Concordis, Cindy gained tremendous experience as Vice President in her family’s Hearing Aid Manufacturing business with annual revenues of over $12million. In 2002, she left the family business to pursue her passion in working with seniors and gained exceptional knowledge and experience in the senior living industry and successfully performed roles as Sales Director, Executive Director, Regional Director of Operations and most recently Operations Specialist with the largest senior living industry provider. For over 13 years, Cindy has managed communities from 45 units to as large as 900 units in multiple states from Florida to Virginia and her experience expands throughout all phases of senior living, from Independent Living to Assisted Living and Memory Care. Cindy’s passion for seniors is equaled by her drive for developing talent and creating and operating successful communities.

Joseph Hessley, Chief Operating Officer

Joseph Hessley is the Chief Operating Officer of Concordis Senior Living, LLC. Joseph has worked in the senior living industry for almost 20 years and is responsible for the day to day operations, team development and culture of the Concordis Communities.

Joseph has worked in both publicly traded and privately held companies. He has operated senior living communities in 23 states, managing both large and small portfolios over the past decade. During his career Joseph has managed more than 100 senior living communities, including CCRCs, Assisted Living communities, Independent Living communities, Skilled Nursing Facilities and Memory Care only communities. Joseph’s vast experience has enabled him to operate successfully in a variety of markets, ranging from New York City to rural markets in Texas.

This operational blend has kept Joseph challenged to drive and achieve success. He was tasked to identify operational programs, policies and development in all 23 states and diverse markets; he has specialized in repositioning assets, the development of new retirement communities, as well as occupancy growth in challenged markets.

Most recently Joseph worked at Enlivant where he was the Senior Vice President of Operations, with oversight of a portfolio of 45 Assisted Living communities and led a successful operations program developing, stabilizing, and growing occupancy of assisted living and memory care communities. Prior to his time with Enlivant, Joseph oversaw a portfolio of 13 CCRCs with Life Care Services, held a divisional operations position with Holiday Retirement and was a Vice President of Operations at Senior Lifestyle Corp.

Joseph graduated from Gannon University in 1998, with his B.A. and H.C.A. He joined Concordis Senior Living, LLC in January 2018 as a principal in the company.

Travis Watkins, Chief Financial Officer

Travis Watkins is the Chief Financial Officer for Concordis Senior Living, LLC. He oversees accounting, financial reporting, strategic planning, operating budgets and sales. Travis was integral to the transition of the Hampton Manor communities into the Concordis brand.

Travis has implemented an efficient accounting system that has accelerated the month end closing process. This enables management to process and act quickly on financial data. It also allows the company to promptly provide financial data to investment partners and/or to meet HUD, bond, or REIT reporting requirements.

Travis has applied his extensive real estate leasing experience to transition the company’s sales approach away from the senior housing industry norm. This incentive based approach better motivates the salesperson and aligns their interest with that of the company. Additionally, Travis’ real estate background has proven invaluable for site evaluation and negotiations.

Before joining Concordis, Travis gained extensive experience that has translated smoothly into the senior living industry. Travis worked for two prominent commercial brokerage firms: Grubb & Ellis Company and The Weitzman Group. He handled general brokerage, specializing in retail project representation, retail tenant representation, retail investment sales and land sales. In 2009, the Austin Business Journal recognized Travis as a “Heavy Hitter,” in the retail broker rankings for Austin, Texas. He earned the CoStar Power Broker Award as a Top 10 Retail Leasing Broker in 2009. Prior to his commercial real estate career, he worked as an accountant for PricewaterhouseCoopers in their assurance services group serving both public and private companies.

Travis Watkins earned both a Masters in Professional Accounting and a Bachelors of Business Administration while completing the Professional Program of Accounting curriculum from The University of Texas at Austin.